Content "Niches" on YouTube

I think YouTube is a big deal for my generation. Through our adolescence and early adulthood it as blossomed into a huge web of content where people can now not just be entertained or post a few funny videos, but can use it to help promote their business and even build a successful personal career.  I read about YouTube in more detail in the "Social Media Marketing Workbook" by Jason McDonald. One of the things he discussed which is unique to YouTube is this idea of niches. Maybe your niche is cooking tutorials, emotional videos talking about social justice issues in our world, college humor videos funny animal footage. Yes, YouTube can be much like twitter; “noisey” and so much information at once it can be overwhelming. But through searching and subscribing to certain channels you can narrow “your” YouTube down to make it what you want. This is incredibly useful. Creators or businesses on YouTube work to find their niche and put out content according to their niche. If they correctly analyze their brand and how they are putting themselves out there in their niche, then in turn their customers or target audience should be wanting to tune into their particular niche and find them along the way.

I think it is so interesting how YouTube has developed into a huge place where so many Creators are successful. They have each found their content niche which combines the interests of the audience they are trying to reach with content they themselves enjoy creating. The evolution of these Creators and their niches is incredible. For a general example based off of stories I’ve heard: someone posts a hair tutorial and four years later they are labeled a “beauty guru” and have professional filming equipment, millions of followers, brand deals and their own line of lipsticks! There were enough people interested in their niche to help them succeed, all they had to do was present themselves well and have good content which made people click. I feel like I understand why this platform is so special now that the book used the word “niche” to describe this idea of why YouTube and YouTubers is so successful.